There is a cigarette paper between the abilities of the top agencies

Just re-read an interesting review of the state of the ad industry from the FT which was first published in March 2005.

In it, Kerry Glazer, AAR managing director, noted that it is very difficult for prospective clients to distinguish between the skills of the 30 leading advertising agencies in the UK.

"The UK market is very over-supplied," she says. "Truthfully, there is a cigarette paper between the abilities of the top agencies."