Superbrands 2007/8 Results
The latest UK Superbrands survey is out and a supplement will be published in the Sunday Telegraph this weekend.
So, without further ado, here are the top 20 Superbrands as voted by consumers:
- MICROSOFT
- COCA-COLA
- BBC
- BP
- BRITISH AIRWAYS
- LEGO
- GUINNESS
- MERCEDES-BENZ
- CADBURY
- HILTON
- DOM PERIGNON
- BLACK & DECKER
- SHELL
- MOET & CHANDON
- NIKE
- SMIRNOFF
- KELLOGG’S
- STARBUCKS
- PARKER
Consumers are asked to give brands a score based on the following Superbrand definition - "A Superbrand has achieved the finest reputation in its field. It offers consumers significant emotional and tangible advantages over other brands, which consumers want and recognise".
This is the full Top 500 report: Top 500.pdf
Now, having reviewed the list, would anyone like to remind me again why I should care about Superbrands?
Hat tipped towards Mike T for the info.

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