Superbrands 2007/8 Results

The latest UK Superbrands survey is out and a supplement will be published in the Sunday Telegraph this weekend.

So, without further ado, here are the top 20 Superbrands as voted by consumers:

1. MICROSOFT
2. COCA-COLA
3. GOOGLE
4. BBC
5. BP
6. BRITISH AIRWAYS
7. LEGO
8. GUINNESS
9. MERCEDES-BENZ
10. CADBURY
11. HILTON
12. DOM PERIGNON
13. BLACK & DECKER
14. SHELL
15. MOET & CHANDON
16. NIKE
17. SMIRNOFF
18. KELLOGG’S
19. STARBUCKS
20. PARKER

Consumers are asked to give brands a score based on the following Superbrand definition - "A Superbrand has achieved the finest reputation in its field. It offers consumers significant emotional and tangible advantages over other brands, which consumers want and recognise".

This is the full Top 500 report: Top 500.pdf

Now, having reviewed the list, would anyone like to remind me again why I should care about Superbrands?

Hat tipped towards Mike T for the info.

Update: Piers was rather more unreserved in his criticism.