Best in show: New Fiat 500
Fiat easily bags the award for best stand at the Frankfurt Auto show with this peerless display of confidence:
From the New York Times: "Flush with success — and more spending cash — Fiat has set up an elaborate arcade-style ride in Frankfurt. An enormous model of a 500 towers over Fiat’s show-stand. Half a dozen Fiat 500s run on rails, with a “driver” and passenger hopping into each car while the model’s rear wheel slides away. Each Fiat 500 then slips into the interior of the model. Inside, there is a short video of customized 500s, followed by a faux wash of the windshield, a pose for a silly picture and one last Fiat 500 commercial before ending up back at the beginning of the ride."


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