Serendipity Book: Holograms as an ad medium

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Holograms as an ad medium

3D holograms are really starting get some traction as a medium. Check out this hologram of a sea monster that Sony used in Tokyo Bay to advertise their forthcoming film, Water Horse: Legend of the Deep, "a poignant story of two children who discover an egg on a Scottish beach which hatches into a 'water horse' and later becomes the Loch Ness monster." As you do.

And, in case you missed it, here is some film of Prince Charles' Princess Leia style presentation to the World Future Energy Summit last month.

February 03, 2008 in Advertising & Marketing Communications, Changing Media Landscape | Permalink

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Randall Rothenberg: Where the Suckers Moon: The Life and Death of an Advertising Campaign
Rothenberg is a long time NYT journalist who went on to be editor of Ad Age and is now president and CEO of the Interactive Advertising Bureau. Where the Suckers Moon is an implausibly detailed account of the pitch and subsequent development of an ad campaign for Subaru USA. The book ends with Wieden's Subaru ads being voted dead last by consumers on Superbowl Sunday in 1993. It's quite a ride. (*****)
Joshua Ferris: Then We Came to the End
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Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
More homespun ethnography in the vein of Kate Fox's 'Watching the English'. Makes you think and there is even some gold hidden between the platitides. (****)
Nick Davies: Flat Earth News: An Award-winning Reporter Exposes Falsehood, Distortion and Propaganda in the Global Media
Davies finds his colleagues in the media guilty of systematically recycling press releases and news agency output without checking the facts or seeking to find the truth. Shame he doesn't even attempt to seek a solution. (****)
Sam Delaney: Get Smashed!: The Story of the Men Who Made the Adverts That Changed Our Lives
Enjoyable romp through the history of (mostly British) advertising containing some (possibly apocryphal) tales from those that lived through it. (*****)
Mark Tungate: Adland: A Global History of Advertising
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Robert Johansen: Get There Early
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Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
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Oona Strathern: A Brief History of the Future; How Visionary Thinkers Changed the World and Tomorrow's Trends Are 'Made' and Marketed
A worthy attempt at pulling together the history of futurists and trendspotters. Nice companion to 'Where's my Jetpack?' (****)
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A valiant but ultimately flawed attempt to codify and assess the value of different types of communications ideas. The typology they have created is useful but they fall down when it comes to providing workable definitions (e.g. between an 'emotional platform' and a 'brand idea'). Furthermore, being media men they are predictably in thrall of those kinds of ideas that media agencies can control ('activation' and 'symbiotic' ideas), less enthusiastic about 'brand' ideas and brazenly critical of the value of 'advertising' ideas. (**)
Stuart Maconie: Pies and Prejudice: In Search of the North
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Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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Dick Taverne: The March of Unreason: Science, Democracy, and the New Fundamentalism
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Andrew Marr: My Trade: A Short History of British Journalism
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