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Another slideshare treat. This is a trends presentation given by Aki Spicer to his colleagues at Fallon in Minneapolis over lunch the other day (which they incidentally broadcast live by video across the internet using Yahoo! Live).
His focus is on 10 trends in social media and how to take advantage of them. Here's the takeaway for those in a hurry:
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Gordon Torr: Managing Creative People: Lessons for Leadership in the Ideas Economy
I hope Gordon didn't choose that subtitle. It seems below him somehow. Grubby even. His book is, he insists, the first attempt to fully explore how to get the best out of creative people. I'm currently half way through and loving every bit of it. More soon. (****)
Randall Rothenberg: Where the Suckers Moon: The Life and Death of an Advertising Campaign
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Joshua Ferris: Then We Came to the End
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Nick Davies: Flat Earth News: An Award-winning Reporter Exposes Falsehood, Distortion and Propaganda in the Global Media
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