It's early 2008 and in a trendy office somewhere in the vicinity of Bloomsbury a young 'creative' turns to his colleague and says: "I've got a great idea for Pot Noodle. Why don't we make an ad with a chain reaction in it? You know, sort of like those contraptions in the old Rube Goldberg cartoons. No one's ever done that before. And we could make it really of the moment by casting some chavs."
Battology: needless and tiresome repetition (esp. in writing)
Chav was the Oxford English Dictionary "word of the year" back in 2004.
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